Knowledge Centre
DiReFTY in the Press
Where DiReFTY and our team are featured, quoted, and cited - across digital reputation safety, brand protection, and digital trust.
Our Coverage
Google Search Trap? How Indians Are Losing Crores To Fake Websites
NDTV's business desk examined how fake websites turn an ordinary search into a financial trap for Indian consumers. Scammers copy a genuine organisation's logo, colours, layout and customer-care pages, sometimes on a domain that differs from the real one by a single character. A consumer who clicks through is asked for an advance payment, or a fake support agent steps in to collect card details, OTPs or other sensitive information.
DiReFTY Launches to Protect Brands from Fake Reviews and Online Fraud
DiReFTY has launched as a Digital Reputation Safety and Trust-Tech venture built to help businesses protect their online credibility against a fast-growing class of digital threats. As buyers increasingly decide who to trust based on reviews, search results, and social profiles, a single coordinated attack - fake reviews, an impersonation account, or a lookalike website - can erode reputation faster than a business can respond. DiReFTY exists to close that gap.
Featured In
Our team’s commentary has appeared in leading publications:
